The first quarter of 2016 have passed, leaving the internet community with a much better idea of what to expect regarding SEO. For many the change was somewhat predictable while others might be frustrated that their tactics haven’t adapted the way they anticipated.
In fact, search engines are effectively weeding out the bad sites and boosting those worth visiting. The focus towards creating a better user experience is being perfected with every algorithm getting released. For so long the almighty keyword and scam sites have been ruling the top SERPs, and now the tide is gradually changing.
When Google announced that it was going to modify the way users experience their engine, it did leave several good sites with a problem. When Hummingbird struck webmasters all over the world were swearing left and right, because their quality sites were also getting penalized. So much of their hard work had been reversed.
“But as Google promised, the effects would only be temporary, and eventually, the cream started rising. So yes, it was a risky change, but it was necessary.” says SEO professional Connie Hernandez of Coronation Internet Marketing in Las Vegas. You can visit their site at http://www.lasvegasseoconsultants.net/.
Now it leaves the question of what to expect for SEO in 2016. What elements do webmasters need to focus on if they want to stay competitive in this area?
The first thing to notice is the way search engines are interacting with users. Everything is about anticipating what the user is going to do, which will speed up the process of presenting relevant results. In other words, search engines are learning user habits which mean that quality and phrases are quickly surpassing the need for a strong keyword. Just look at the way people are searching these days. Instead of just a single word, they will type in complete sentences.
This is one of the changes that was pretty obvious from the start. Even black hat webmasters knew the algorithms were going to start working at some point; they just didn’t expect it to happen so quickly. Even link building has become a difficult task because Google only picks up healthy links.
Now take into consideration that Google is implementing 500 algorithms per year, all of them focused towards personalizing the search experience. If there isn’t any relevant content on a site, it’s not going to enjoy high page rankings. The only thing that seems to help older sites to stay in top positions is their age. But this will eventually change as well.
When it comes down to it, search engines are getting better at interpreting what users are looking for. They are better able to track user activity on websites and take note of sites users find interesting.
The prediction for SEO during 2016 is pretty simple – build a quality site from the start. Focus on the reader and not the crawler, because the selection process is going to get more focused in this direction. Also, continue to build healthy links with other quality sites. At this point, it’s too dangerous to try old black hat tricks.